This concept reimagines the classic lecture-style of presentations. The organizers push the boundaries to create immersive worlds for the attendees. The world-class speakers take them on a thought-provoking journey. In a Secret Cinema first, audiences watched the film lying down in a vast ward of “hospital beds”, with the film projected onto 12 specially commissioned screens hanging from the ceiling.
- Whether it’s the departure boards in Miami airport, the beautiful Venetian alleys and courtyard or the sweaty atmosphere of Bahamas, you lose yourself in the sights and sounds.
- This event was all about creating the world of Lawrence of Arabia.
- Here you gain access to a previously unexplored part of the story as well as details of the secret location, your bespoke identity, mission and the encouraged dress code for the evening.
- The magic to Secret Cinema, I’ve come to learn, is how involved everyone attending gets.
- „I think people are hungry for experiences that would make them feel alive and connected to people,“ Riggall told CNNMoney.
The investment round has also seen the marketing approach mature to pave the way for substantial deals with the likes of Disney. Get the dos hombres y medio kandi best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity. After inking a deal with Disney, British success story Secret Cinema has its sights set on propelling the business into the competitive American market. Confident, but not cocky, in its grand ambitions, its chief executive has already begun hunting ad agencies and plotting a major campaign that will tell the brand’s story for the first time. Tickets must be purchased prior to the event and all tickets will be sold online. To ensure the best possible experience, please contact before booking and outline any access requirements or concerns you have.
All evening, you were free to mingle among characters from Bridgerton — with many of them ushering you away to slip you a secret or two, or asking you for help in trying to woo a sweetheart. Not only are the actors completely committed to staying in character but are also the doppelgangers of the real-life Netflix cast – I’d be lying if I said that I wasn’t slightly starstruck by the actor playing Anthony Bridgerton. For the first time, Secret Cinema are offering two types of tickets (on top of the usual Standard/VIP tickets). The atmosphere during the film’s iconic scenes was genuinely as electric as watching a legendary artist in concert. Plus, because 80 percent of the crowd are female, it felt like a giant hen party in the best possible way.
Leeds 2023: Events Framework
Secret Cinema, an off-shoot of the company Future Cinema—which specializes in pop-up film festivals—doesn’t advertise the traditional way, but relies heavily on word of mouth. (Though they do have a vigorous social media campaign.) The films are, after all, meant to be a secret. Billed on their website as “a growing community of all that love cinema and experiencing the unknown,” Secret Cinema offers keen audiences the chance to immerse themselves in a film—although exactly which film it is, is a mystery. Created in 2007 by Fabien Riggall, Secret Cinema has taken the world of immersive experiences by storm.
Its Shawshank Redemption show in 2013, for example, saw it transport a handful of people who had no knowledge of what they would be viewing on a prison bus to an abandoned school. They were escorted by ‘prison guards’, searched, and asked to wear jumpsuits before being put in ‘cells’ before the evening’s screening was revealed. The decision to take Secret Cinema into the US market follows a three-year focus on making the brand a business.
Secret Cinema Does Blade Runner: Long Live Immersive Cinema’s King
Riggall counters that his productions are comparable to West End theatre shows, rather than any other Cinema in London, and therefore so is the ticket price. In between 2011 and 2014, Secret Cinema held successful screenings of Prometheus, Grease and The Shawshank Redemption. In December 2011, Secret Cinema held a one-off screening of The Third Man in Kabul to coincide with its London run of the film. The film was screened in both Kabul and London simultaneously. As you step into Secret Cinema’s immaculately recreated streets, only with your own identity handed to you , the effect is both immediately bewildering and enchanting. Set an alert and we’ll tell you when more tickets go on sale.
“The DJs were playing music from the wrong era.” But is it too much to ask when the ticket prices start at £65? Factor in an outfit (£30 for a vintage dress on their website), drinks (those piña coladas are £7), food (£10 for a lukewarm burger and fries) and £20 for all the added extras , though, and the time of your life could cost you upwards of £150. I’ve always found the re-enactments during the sit-down part of the evening – essentially the miming of the film’s big scenes – to be distracting, like watching two pictures at the same time. Except that, while Star Wars and Secret Cinema’s popular version of Back to the Future in 2014 had flying space ships overhead and hoverboards that circled the audience, Dirty Dancing’s action is more subtle. I’m not sure what we were expecting, really – a mass “lift”? – but the film’s soft focused, perma-tanned, nylon-rubbing intimacy is lost when you’re watching it play out on a stage 200 metres away.
Secret Cinema’s dedication to creating immersive worlds and narratives includes every aspect of the visitor experience and the quality and nature of the menu onsite must reflect that. TEU advises SC on the best menus and traders for each project, ensuring that each and every dish reflects the world it is being served in. When he started the Secret Cinema in 1992, many independent movie presenters were simply wheeling out a TV and pressing play on a VHS player. While the quality of home video alternatives has vastly improved over the intervening years, Schwartz remains committed to the ephemeral magic of real celluloid.
Secret Cinema is a London-based entertainment company that specialises in immersive film and television events. Founded and created in 2007 by Fabien Riggall, it used to conduct screenings at initially undisclosed venues in London, including interactive performances in purpose-built sets. Now, with over 70 productions to date, the events have grown to large scale experiences where thousands of people a night spend up to 5 hours exploring the worlds, engaging with their favourite characters and becoming part of the story. Secret Cinema was conceived by Future Shorts founder and creative director Fabien Riggall in 2007, with the view of bringing some of the mystery back to the cinema-going experience. It screens undisclosed movies in unusual non-traditional locations in order to create an interactive, socially connected environment. We fuse elements of performance, design and music to create a real life experience of the movie you’re about to watch.
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