Ecommerce websites are highly competitive and attracting the best customers is vital. If a buyer must go through too many steps or experiences a poor navigation experience the customer will leave your website without making a purchase. The good reason is that these design errors are easy to avoid if you plan it properly and knowing how customers will navigate through your website.
The use of low-quality images on product pages is one of the most frequent design mistakes. A bad image can destroy the entire sales potential of your website. This is why you should hire an experienced photographer for your product pictures, and make sure your images are big enough to display the quality of your products.
Another mistake that people make is to not create consistent layouts for pages. The different layouts of pages can create confusion for users, and can make the overall website look messy. It is essential to develop a design strategy, and ensure that every page follows the same format.
People often forget to include contact details on their online sites. This is a big mistake because it makes the website seem unprofessional and may cause potential customers to doubt the company. Your contact information should be easily accessible on your website, so that customers can contact you with any questions.
Avoiding these mistakes in e-commerce will ultimately result in a better customer experience and higher sales. By following these simple guidelines, you can ensure that your e-commerce website is user-friendly and converts visitors into customers.